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CHATTERMARK IS AN MULTIDISCIPLINARY AGENCY.
WE crEATE, DEVELOP or renew your activities, products or services.

WEB

websites design, user-centered design (ux),
copywriting, illustration, 3D, SEO...

BRANDING

target audience, BRAND STRATEGY, CONSULTANCY, NAMING, IDENTITY and brand communication
(2D, 3D, print, packaging, PLV, ENVIRONMENTAL & STORE DESIGN, wayfinding)

STARTUP PUSH OVER

DESIGN THINKING WORKSHOPS,
CREATIVE RESSOURCES, STRATEGY & branding, 
SERVICES & PRODUCTS DESIGN

LONG-TERM SUPPORT

advice & support, monitoring & adjustments,
knowledge & control of issues,
continuity of support...

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BROWSE OUR REFERENCES BY CLIENT TYPE AND TYPE OF WORK

Type of Client
Industry

Companies, groups, contractors, partners and customers are converging in their quest to simplify access to offers and centralise services. Whatever the sector, it is becoming difficult to distinguish the real advantages of the different players, as the models are shared and the discourse is unified.  
As a result, paradoxically, there is great potential for differentiation of entities and their offers, as long as they are organized and presented from alternatives angles, both relevant and legitimate...

EFINOR

Wayfinding

Identity functions of the new building in the spotlight

Open the project

EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

Open the project

Sleeping days

Sleeping Days

Open the project
Healthcare

The development of health actors is complex, with multiple and sometimes contradictory missions, with mobilizing values and multiple stakes... Often highly technical and specialized, the integration of the human being and the critical approach to the patient are the new stakes of a sector which does not pay much attention to positioning and communication, moreover often constrained and regulated, while their audiences, relays, partners, specialists and support functions are diverse and numerous.

CHPC

Cotentin Public Hospital

Identity redesign

Open the project

HÅD

Hospitalization at Home: "You are here at home"!

To distinguish this document and make it a tool for the hospital, we imagined it didactic by proposing a minimalist solution, with positive and simple contents first.

Open the project

Dr Panassier & Vago

Dental Surgeons

Between conventional care and implantology, a dental practice by the sea makes its patients aware of the fragility and care that our teeth deserve.

Open the project

Dr Baudin-Josseaume

Orthodontic Global Approach

Patient awareness and pedagogical approach as foundations of identity principles.

Open the project

Direction interrégionale des services pénitentiaires secteur Grand Ouest

Promotion of hygiene in the prison environment

-

Open the project

Smile labo

With a smile, we can...

How to down play surgical!

Open the project

Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

Open the project

Sophie Foucher

Midwife

One of the challenges of this work has been to highlight the scope of the practice's services, which are not limited to pregnancy management, but also include gynecological monitoring, prevention and contraceptive prescription.

Open the project
services

Innovation in terms of services often finds its ground in the study of the real nature of an offer, i.e. the set of needs satisfied and the intelligence of their sequencing in a given context.

COHDA

marketing studies and recommendations

Identity system and various applications

Open the project

Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

Open the project

ROYER ARCHITECTES

Identity redesign

An architectural firm signs the rigor and customization that characterizes it by a precise and efficient timeless identity.

Open the project

Sylvie Royer

Architecture & Functionalism

Whether of form or substance, the elements of this set are organized to characterize the firm: a serious team and a source of proposals, both creative and appropriate to the contexts.

Open the project

Dr Baudin-Josseaume

Orthodontic Global Approach

Patient awareness and pedagogical approach as foundations of identity principles.

Open the project

VXL

New Year — greeting card

A greeting card to accompany the new name of the Paris Notary's Office: verbal and graphic games...

Open the project

EMC2

Business intelligence & entrepreneurial support

The firm stands out for its systemic approach to problems and its continuous work to improve and find solutions, without compromising the rigor that characterizes its business and supports its functions delegated by institutions.

Open the project

Sophie Foucher

Midwife

One of the challenges of this work has been to highlight the scope of the practice's services, which are not limited to pregnancy management, but also include gynecological monitoring, prevention and contraceptive prescription.

Open the project

CAPERENNE

Associated notaries

Naming, global design.

Open the project

Atelier prospectif

Sustainable architecture

L'atelier prospectif implements the principles of permaculture design, a resilient system that does not generate waste. Each project is challenged to bring intelligence and a perpetuity perspective. The graphic identity had to convey this ethic.

Open the project
Retail, Hospitality & Catering

Quality of service and customer experience are key factors for loyalty and reputation. It's all a matter of perception: the organization and architecture of each corporate function must be as many echo chambers of its identity fundamentals. It is essential to align as naturally as possible all that characterizes and carries the entity from the point of view of its stakeholders. Transparency and genuine rooting of the action in what motivates it are the main points of effort.

JFF

Pâstry Chef

On the occasion of the opening of a new boutique in Neuilly-sur-Seine, the pastry chef Jean-François Foucher asked us to rethink the principles underlying the JFF brand within a set of constraints, notably ecological.

Open the project

JFF — pastry chef

Packaging for one, two or three easter eggs

Creation of a simple, very inexpensive and above all effective packaging for the protection and enhancement of Easter eggs.

Open the project

BARJU

(Almost) traditional restaurant

The operational constraints of the restaurant as a starting point for the identity project and the redesign of the space

Open the project

La Fleurathèque | Web Design

Artisan florist

Redesign of the website

Open the project

Rosette Audition

Interior design

-

Open the project

Au petit vatel

Restaurant almost traditional

.The time to be taken.

Open the project

Christian de Longcamp

The oyster tree

Christian de Longcamp has designed a display that magnifies the oyster, "the oyster tree". Our work consisted in presenting this object while creating the basis of a visual identity that accompanies the oyster farmer's production.

Open the project

La Fleurathèque

Artisan florist

Redesign of the identity and layout of the sales space.

Open the project
Art & Culture

Today, design is much more than just an object of interest from the point of view of arts and culture. In these fields as well, new formats are imposed and modify the uses, exchanges and intermediation between audiences and offers open up as many formidable opportunities that they have difficulty in capturing and engaging. The use of design as a tool has become essential from the very definition of the cultural and artistic project. It provides the strategy and the tools to serve the ambitious objectives of these fields.

Possible Possible

Ecommerce Web platform

What a designer imagines possible, calls for a craftsman to make it possible in turn...

Open the project

Maison des Jeunes

Programme 2017-2018

A new brochure presenting the year's activities... sign up!

Open the project

Les téméraires

Amateur theatre meetings 2019

The festival renews the style of illustration on which its identity is based: risk-taking remains the guiding principle...

Open the project

Les téméraires

Amateur theatre meetings 2014-2018

Identity, renewal and declination of all the supports each year for an amateur theatre festival.

Open the project
Construction

The sectors of construction and real estate development are competing for clients in an unconstructive way. Nevertheless, this clientele is willing to invest in expensive projects. Standing out from the crowd in those sectors is possible. It requires to identify and develop the criteria and capacities that their customers will be sensitive to.

AUBERT

Artisan painter

Identity design, products and branding

Kunsthandwerklicher Maler

Identitätsdesign, Produkte und Branding

Open the project

ROYER ARCHITECTES

Identity redesign

An architectural firm signs the rigor and customization that characterizes it by a precise and efficient timeless identity.

Identitätswechsel

Ein Architekturbüro zeichnet die Strenge und Individualität aus, die es durch eine präzise und effiziente zeitlose Identität charakterisiert.

Open the project

BERTAGNOLIO

A graphic identity for a company specialized in construction and finishing works

In order to respond to major markets, the Helia group tasked us to recast the BERTAGNOLIO identity, and to point its relationship with the other companies of the group (for example FRANCE MAISON BOIS).

Eine grafische Identität für ein auf Bau- und Ausbauarbeiten spezialisiertes Unternehmen

Um auf die großen Märkte zu reagieren, hat uns die Helia-Gruppe beauftragt, die Identität von BERTAGNOLIO neu zu gestalten und die Beziehung zu den anderen Unternehmen der Gruppe (z.B. FRANCE MAISON BOIS) aufzuzeigen.

Open the project

LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

Tischlerei | Gerüstbau | Raumplanung

Neugestaltung der Identität eines regionalen Familienunternehmens.

Open the project

FRANCE MAISON BOIS

Builder of wooden houses and buildings

Convince their clients of their technical mastery and seriousness in the construction of their wooden house, while being clearly distinguishable from their competitors.

Erbauer von Holzhäusern und Gebäuden

Überzeugen sie ihre Kunden von ihrer technischen Meisterschaft und Seriosität beim Bau ihres Holzhauses und heben sie sich dabei deutlich von ihren Konkurrenten ab.

Open the project
Not For Profit

These projects draw their resources from the commitment of the actors they mobilise and often from the interest that their actions have for a wider public. This resource is not infinite and many projects compete for it. Optimizing the drivers of this commitment and defining the mechanisms that ensure the sustainability of the action over the long term are key to their success.

Ils se jettent à l'eau...

Wedding card and other printed matter...

We chose the fin and all the symbolism that goes with : stability and direction to accelerate, choose a common and desired trajectory. The fin is marriage, that kind of detail that is not seen but that changes everything.

Open the project

Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Open the project
Civic & Public

The expression of the richness of territories and the quality of the interactions they implement are often limited to simplistic and reductive approaches, echo chambers of marketing clichés due to ignorance of the potentials and even the risks that this entails.The enhancement of the complexity of the territory and the creation of a contextualized "common" are intimately linked. They are carried out in a continuum of actions and projects that should also be considered for their part of long-term usefulness, under the aegis of an ambitious vision for the community...

Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

Open the project

Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Open the project

MJC Cherbourg

House of Youth and Culture

-

Open the project

Communauté Urbaine de Cherbourg

Aglomeration information

A document to promote the agglomeration — a land of contrasts, full of vitality.

Open the project

French Air Force

Airworthiness Poster Campaign

‍A new poster series responding to very specific issues that relate to the functions depending on the qualifications, the related decisions, or where to find some information ... These messages are addressed to all aircraft mechanics.

Open the project
Technology

The technology sector invests little effort in consolidating its concepts. These players, focused on the technical aspects of their products and services, are logically driven by their prowess. Often for the sake of convenience, they choose to share with their competitors the same clichés hung on the intrinsic values of the technologies they master. However, they only last for a short time, pushing everyone in a race for performance and renewal, without any real capitalization on the intangible level. Credibility, trust and loyalty are the keys to success.

SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

Open the project

HarfangLab

Real-time analysis of endpoints to detect and neutralise invisible cyber attacks.

A French cybersecurity start-up reconsiders and recasts its identity.

Open the project

SEKOIA.IO

A European cybersecurity vendor whose mission is to develop the best protection capabilities against cyber attacks.

Identity system and various applications for a scale-up publisher of SAAS-type services (software as a service).

Open the project
Type of Work
Strategy & Identity

Identity is to a company what a knife is to your pocket:
an indispensable multifunctional tool such as a Swiss Army knife, as useful as it is intelligent, or on the contrary an object as useless as a dull blade, even dangerous when badly designed.
The difference between these two extremes lies in the relevance of the intentions and in the quality of the work upstream of their design. Establishing a strategy is the prerequisite for the development of efficient identity systems, with multiple functions and specific to each project. Establishing a strategy is above all « shaping" to decisions, and giving oneself the means to ensure their consequences...

COHDA

marketing studies and recommendations

Identity system and various applications

Marketingstudien und Empfehlungen

Identitätssystem und verschiedene Anwendungen

Open the project

Christian de Longcamp

The oyster tree

Christian de Longcamp has designed a display that magnifies the oyster, "the oyster tree". Our work consisted in presenting this object while creating the basis of a visual identity that accompanies the oyster farmer's production.

Der Austernbaum

Christian de Longcamp hat ein Display entworfen, das die Auster, "den Austernbaum", vergrößert. Unsere Arbeit bestand darin, dieses Objekt zu präsentieren und gleichzeitig die Grundlage für eine visuelle Identität zu schaffen, die die Produktion des Austernzüchters begleitet.

Open the project

MJC Cherbourg

House of Youth and Culture

-

Haus der Jugend und Kultur

-

Open the project

Dr Panassier & Vago

Dental Surgeons

Between conventional care and implantology, a dental practice by the sea makes its patients aware of the fragility and care that our teeth deserve.

Zahnchirurgen

Zwischen klassischer Pflege und Implantologie sensibilisiert eine Zahnarztpraxis am Meer ihre Patienten für die Zerbrechlichkeit und die Pflege, die unsere Zähne verdienen.

Open the project

LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

Tischlerei | Gerüstbau | Raumplanung

Neugestaltung der Identität eines regionalen Familienunternehmens.

Open the project

Dr Baudin-Josseaume

Orthodontic Global Approach

Patient awareness and pedagogical approach as foundations of identity principles.

Ein umfassender Ansatz in der Kieferorthopädie

Patientenbewusstsein und pädagogischer Ansatz als Grundlagen von Identitätsprinzipien.

Open the project

Possible Possible

Ecommerce Web platform

What a designer imagines possible, calls for a craftsman to make it possible in turn...

Online-Verkaufsplattform

Was ein Designer für möglich hält, erfordert einen Handwerker, der es wiederum möglich macht...

Open the project

Atelier prospectif

Sustainable architecture

L'atelier prospectif implements the principles of permaculture design, a resilient system that does not generate waste. Each project is challenged to bring intelligence and a perpetuity perspective. The graphic identity had to convey this ethic.

Sustainable architecture

L'atelier prospectif setzt die Prinzipien des Permakultur-Designs um, ein belastbares System, das keinen Abfall erzeugt. Jedes Projekt ist herausgefordert, Intelligenz und eine Perspektive der Dauerhaftigkeit einzubringen. Die grafische Identität musste diese Ethik vermitteln.

Open the project

CAPERENNE

Associated notaries

Naming, global design.

Assoziierte Notare

Namensgebung, globales Design

Open the project

CHPC

Cotentin Public Hospital

Identity redesign

Öffentliches Krankenhaus Cotentin

Identität neu gestalten

Open the project

SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

Cyber Security

Um SEKOIAs Herausforderungen einer unbeständigen, komplexen und mehrdeutigen Welt zu unterscheiden und zu charakterisieren, haben wir uns dafür entschieden, uns auf die Überzeugungen und die langfristige Vision zu stützen, weit entfernt von den Bildern.

Open the project

ROYER ARCHITECTES

Identity redesign

An architectural firm signs the rigor and customization that characterizes it by a precise and efficient timeless identity.

Identitätswechsel

Ein Architekturbüro zeichnet die Strenge und Individualität aus, die es durch eine präzise und effiziente zeitlose Identität charakterisiert.

Open the project

EMC2

Business intelligence & entrepreneurial support

The firm stands out for its systemic approach to problems and its continuous work to improve and find solutions, without compromising the rigor that characterizes its business and supports its functions delegated by institutions.

Business Intelligence & unternehmerische Unterstützung

Die Firma zeichnet sich durch ihre systemische Herangehensweise an Probleme und ihre kontinuierliche Arbeit zur Verbesserung und Lösungsfindung aus, ohne dabei die Strenge zu beeinträchtigen, die ihr Geschäft kennzeichnet und ihre von den Institutionen delegierten Funktionen unterstützt.

Open the project

La Fleurathèque

Artisan florist

Redesign of the identity and layout of the sales space.

Kunsthandwerklicher Florist

Neugestaltung der Identität und des Layouts des Verkaufsbereichs.

Open the project

SEKOIA.IO

A European cybersecurity vendor whose mission is to develop the best protection capabilities against cyber attacks.

Identity system and various applications for a scale-up publisher of SAAS-type services (software as a service).

Ein europäischer Anbieter von Cybersicherheit, dessen Aufgabe es ist, die besten Möglichkeiten zum Schutz vor Cyberangriffen zu entwickeln.

Identitätssystem und verschiedene Anwendungen für ein Start-up-Unternehmen, das Dienstleistungen vom Typ SAAS (Software as a Service) herausgibt.

Open the project

Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

Sommmmmmmmerstunden

Wie kann eine Stadt als eine junge, sportliche und geschäftige Kleinstadt am Meer betrachtet werden, um Familien mit Kindern auf der Suche nach Aktivitäten und junge Leute aus den umliegenden Städten für eine gute Zeit anzuziehen?

Open the project

JFF

Pâstry Chef

On the occasion of the opening of a new boutique in Neuilly-sur-Seine, the pastry chef Jean-François Foucher asked us to rethink the principles underlying the JFF brand within a set of constraints, notably ecological.

Patisserie-Chef

Anlässlich der Eröffnung einer neuen Boutique in Neuilly-sur-Seine bat uns der Konditormeister Jean-François Foucher, die der Marke JFF zugrunde liegenden Prinzipien innerhalb einer Reihe von Vorgaben, insbesondere ökologischer Art, neu zu überdenken.

Open the project

Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Gemeinschaft der Gemeinden von Saint-Hilaire-de-Harcouët

-

Open the project

EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

"TRANSFORMING MATTER"

Neugestaltung der Identität, um Zugang zu einer neuen Typologie von Märkten zu erhalten und die verschiedenen Tochtergesellschaften in der gleichen Entwicklungsdynamik zu vereinheitlichen.

Open the project

Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

Eine Aktivisten-Apotheke

Eine militante Nachbarschaftsapotheke bildet die Grundlage für eine starke und aufrichtige Bindung zu ihren Kunden.

Open the project

Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

Unternehmen & Beteiligungen

Wir haben an der Definition von Name, Identitätssystem und Briefpapier gearbeitet.

Open the project

HarfangLab

Real-time analysis of endpoints to detect and neutralise invisible cyber attacks.

A French cybersecurity start-up reconsiders and recasts its identity.

Echtzeit-Scans von Endgeräten, um unsichtbare Cyberangriffe zu erkennen und zu neutralisieren.

Ein französisches Start-up-Unternehmen im Bereich Cybersicherheit überdenkt seine Identität und gestaltet sie neu.

Open the project

Sophie Foucher

Midwife

One of the challenges of this work has been to highlight the scope of the practice's services, which are not limited to pregnancy management, but also include gynecological monitoring, prevention and contraceptive prescription.

Hebamme

Eine der Herausforderungen dieser Arbeit bestand darin, den Umfang der Dienstleistungen der Praxis hervorzuheben, die sich nicht auf die Schwangerschaftsbetreuung beschränken, sondern auch die gynäkologische Überwachung, die Prävention und die Verschreibung von Verhütungsmitteln umfassen.

Open the project

BERTAGNOLIO

A graphic identity for a company specialized in construction and finishing works

In order to respond to major markets, the Helia group tasked us to recast the BERTAGNOLIO identity, and to point its relationship with the other companies of the group (for example FRANCE MAISON BOIS).

Eine grafische Identität für ein auf Bau- und Ausbauarbeiten spezialisiertes Unternehmen

Um auf die großen Märkte zu reagieren, hat uns die Helia-Gruppe beauftragt, die Identität von BERTAGNOLIO neu zu gestalten und die Beziehung zu den anderen Unternehmen der Gruppe (z.B. FRANCE MAISON BOIS) aufzuzeigen.

Open the project

Sylvie Royer

Architecture & Functionalism

Whether of form or substance, the elements of this set are organized to characterize the firm: a serious team and a source of proposals, both creative and appropriate to the contexts.

Architektur & Funktionalismus

Ob in Form oder Inhalt, die Elemente dieses Sets sind so organisiert, dass sie die Firma charakterisieren: ein seriöses Team und eine Quelle von Vorschlägen, die sowohl kreativ als auch den Kontexten angemessen sind.

Open the project

FRANCE MAISON BOIS

Builder of wooden houses and buildings

Convince their clients of their technical mastery and seriousness in the construction of their wooden house, while being clearly distinguishable from their competitors.

Erbauer von Holzhäusern und Gebäuden

Überzeugen sie ihre Kunden von ihrer technischen Meisterschaft und Seriosität beim Bau ihres Holzhauses und heben sie sich dabei deutlich von ihren Konkurrenten ab.

Open the project

Les téméraires

Amateur theatre meetings 2019

The festival renews the style of illustration on which its identity is based: risk-taking remains the guiding principle...

Amateurtheatertreffen 2019

Das Festival erneuert den Illustrationsstil, auf dem seine Identität beruht: Risikobereitschaft bleibt das Leitprinzip...

Open the project

Les téméraires

Amateur theatre meetings 2014-2018

Identity, renewal and declination of all the supports each year for an amateur theatre festival.

Amateurtheatertreffen 2014-2018

Identität, Erneuerung und Ablehnung aller Unterstützungen, die jedes Jahr für ein Amateurtheaterfestival gewährt werden.

Open the project
Concept & User ExperiencE

Clarifying or defining a concept means formulating the project so that the articulation of its characteristics, including its driving principles, provides a combination of expected effects, such as making the offer or activity desirable, possible and viable in a given context. More than a synthesis of the contours and assets of the project, this work gives it shape, power and longevity at the same time. At the crossroads of business strategy, human factors and the more or less formulated rules that frame and define uses, this work places the user or the main parties to the project at the centre of the questioning, both in the study of their expectations, perceptions and behaviours, as well as the interactions that guide them.

Communauté Urbaine de Cherbourg

Aglomeration information

A document to promote the agglomeration — a land of contrasts, full of vitality.

Informationen zum Ballungsraum

Ein Dokument zur Förderung der Ballungsgebiete. — ein Land der Kontraste, voller Vitalität.

Open the project

Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

Eine Aktivisten-Apotheke

Eine militante Nachbarschaftsapotheke bildet die Grundlage für eine starke und aufrichtige Bindung zu ihren Kunden.

Open the project

La Fleurathèque

Artisan florist

Redesign of the identity and layout of the sales space.

Kunsthandwerklicher Florist

Neugestaltung der Identität und des Layouts des Verkaufsbereichs.

Open the project

BARJU

(Almost) traditional restaurant

The operational constraints of the restaurant as a starting point for the identity project and the redesign of the space

(Fast) traditionelles Restaurant

Die betrieblichen Zwänge des Restaurants als Ausgangspunkt für das Identitätsprojekt und die Neugestaltung des Raums

Open the project

EFINOR

Wayfinding

Identity functions of the new building in the spotlight

Beschilderung

Identitäts-Funktionen des neuen Gebäudes im Rampenlicht

Open the project

Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Gemeinschaft der Gemeinden von Saint-Hilaire-de-Harcouët

-

Open the project

CHPC

Cotentin Public Hospital

Identity redesign

Öffentliches Krankenhaus Cotentin

Identität neu gestalten

Open the project
Product & Service Design

Products and services are small worlds in themselves, complex as they must be at once different, relevant, effective, explicit and engaging through the combination of their technical characteristics, their suitability to needs, their ease of use and, finally, their ability to satisfy us. In fact, behind the design of products and services lies above all work on the combination of a set of effects, rather than a design "of objects" in the strict sense. For it is indeed an experience (to be lived) that the user will retain from use, and this is the whole purpose of the design process, to create and direct this effect.

Sylvie Royer

Architecture & Functionalism

Whether of form or substance, the elements of this set are organized to characterize the firm: a serious team and a source of proposals, both creative and appropriate to the contexts.

Open the project

BARJU

(Almost) traditional restaurant

The operational constraints of the restaurant as a starting point for the identity project and the redesign of the space

Open the project

JFF

Pâstry Chef

On the occasion of the opening of a new boutique in Neuilly-sur-Seine, the pastry chef Jean-François Foucher asked us to rethink the principles underlying the JFF brand within a set of constraints, notably ecological.

Open the project

French Air Force

Airworthiness Poster Campaign

‍A new poster series responding to very specific issues that relate to the functions depending on the qualifications, the related decisions, or where to find some information ... These messages are addressed to all aircraft mechanics.

Open the project

Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

Open the project

Dr Baudin-Josseaume

Orthodontic Global Approach

Patient awareness and pedagogical approach as foundations of identity principles.

Open the project

SEKOIA.IO

A European cybersecurity vendor whose mission is to develop the best protection capabilities against cyber attacks.

Identity system and various applications for a scale-up publisher of SAAS-type services (software as a service).

Open the project

SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

Open the project

EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

Open the project

Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Open the project
Naming

Naming distinguishes — some forget it, more or less subtly, more or less effectively. A name designates and signifies, can anchor the initiative, unify it, suggest its intention, codify its orientation, carry its promises, characterize its resources, indicate its field, sign its relevance, refer to its history, etc. The name is a handful to grasp the concept and a thread to pull to reveal its richness. The name is above all an important tool: (re)defining it is an opportunity to be considered and often to be seized.

CAPERENNE

Associated notaries

Naming, global design.

Assoziierte Notare

Namensgebung, globales Design

Open the project

SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

Cyber Security

Um SEKOIAs Herausforderungen einer unbeständigen, komplexen und mehrdeutigen Welt zu unterscheiden und zu charakterisieren, haben wir uns dafür entschieden, uns auf die Überzeugungen und die langfristige Vision zu stützen, weit entfernt von den Bildern.

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EMC2

Business intelligence & entrepreneurial support

The firm stands out for its systemic approach to problems and its continuous work to improve and find solutions, without compromising the rigor that characterizes its business and supports its functions delegated by institutions.

Business Intelligence & unternehmerische Unterstützung

Die Firma zeichnet sich durch ihre systemische Herangehensweise an Probleme und ihre kontinuierliche Arbeit zur Verbesserung und Lösungsfindung aus, ohne dabei die Strenge zu beeinträchtigen, die ihr Geschäft kennzeichnet und ihre von den Institutionen delegierten Funktionen unterstützt.

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Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

Sommmmmmmmerstunden

Wie kann eine Stadt als eine junge, sportliche und geschäftige Kleinstadt am Meer betrachtet werden, um Familien mit Kindern auf der Suche nach Aktivitäten und junge Leute aus den umliegenden Städten für eine gute Zeit anzuziehen?

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Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

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Gemeinschaft der Gemeinden von Saint-Hilaire-de-Harcouët

-

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COHDA

marketing studies and recommendations

Identity system and various applications

Marketingstudien und Empfehlungen

Identitätssystem und verschiedene Anwendungen

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LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

Tischlerei | Gerüstbau | Raumplanung

Neugestaltung der Identität eines regionalen Familienunternehmens.

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EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

"TRANSFORMING MATTER"

Neugestaltung der Identität, um Zugang zu einer neuen Typologie von Märkten zu erhalten und die verschiedenen Tochtergesellschaften in der gleichen Entwicklungsdynamik zu vereinheitlichen.

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Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

Unternehmen & Beteiligungen

Wir haben an der Definition von Name, Identitätssystem und Briefpapier gearbeitet.

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Communication

Everything in a body communicates, directly, indirectly, and sometimes in spite of itself! The structuring and running of a project or, on another scale, of an organization, already says a lot about its characteristics, its intentions, its commitment and the care it takes in what it undertakes... Communicating begins by being aware of the quantity of indicators offered to judge — a saying that goes "what we do speaks for us". Effective communication therefore applies to a wide range of fields, and calls for a mastery that takes place over time and adapts to the moment.Communicating is oriented, organised, prepared, declined and adapted without ever losing sight of long-term objectives, to the attainment of which each action contributes like another brick on a wall to be built. The result depends more on the relevance of the plan and the fundamentals on which to build, than on the verve and preferred channels of your best salesperson!

HÅD

Hospitalization at Home: "You are here at home"!

To distinguish this document and make it a tool for the hospital, we imagined it didactic by proposing a minimalist solution, with positive and simple contents first.

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French Air Force

Airworthiness Poster Campaign

‍A new poster series responding to very specific issues that relate to the functions depending on the qualifications, the related decisions, or where to find some information ... These messages are addressed to all aircraft mechanics.

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LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

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Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

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COHDA

marketing studies and recommendations

Identity system and various applications

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SEKOIA.IO

A European cybersecurity vendor whose mission is to develop the best protection capabilities against cyber attacks.

Identity system and various applications for a scale-up publisher of SAAS-type services (software as a service).

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Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

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AUBERT

Artisan painter

Identity design, products and branding

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Les téméraires

Amateur theatre meetings 2019

The festival renews the style of illustration on which its identity is based: risk-taking remains the guiding principle...

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CHPC

Cotentin Public Hospital

Identity redesign

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Les téméraires

Amateur theatre meetings 2014-2018

Identity, renewal and declination of all the supports each year for an amateur theatre festival.

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EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

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CAPERENNE

Associated notaries

Naming, global design.

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Au petit vatel

Restaurant almost traditional

.The time to be taken.

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Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

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Maison des Jeunes

Programme 2017-2018

A new brochure presenting the year's activities... sign up!

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Communauté Urbaine de Cherbourg

Aglomeration information

A document to promote the agglomeration — a land of contrasts, full of vitality.

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Digital Design

The digital impact and penetrates our lives more and more. Our round trips between the real and the immaterial erase their borders as our terminals replace the real spaces of exchange. These "meta-habits" are stronger and more perennial every day than our loyalty to products and services, most of which are very ephemeral. Our relationship to their value, and to the value of the work we do, is evolving and, speaking of technology or uses, it is even becoming normal that what works one day may well no longer work the next.
At the heart of this permanent revolution: users, their needs and opportunities. From the website to the business tool, from uses to re-invented relationships, digital technology is shaking itself up in a race between technology and human factors... To study the latter is to access the keys to understanding, input and projection in order to take advantage of these means and to follow these changes on purpose.

Sleeping days

Sleeping Days

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BARJU

(Almost) traditional restaurant

The operational constraints of the restaurant as a starting point for the identity project and the redesign of the space

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Possible Possible

Ecommerce Web platform

What a designer imagines possible, calls for a craftsman to make it possible in turn...

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EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

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HarfangLab

Real-time analysis of endpoints to detect and neutralise invisible cyber attacks.

A French cybersecurity start-up reconsiders and recasts its identity.

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La Fleurathèque | Web Design

Artisan florist

Redesign of the website

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MJC Cherbourg

House of Youth and Culture

-

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CAPERENNE

Associated notaries

Naming, global design.

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Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

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Les téméraires

Amateur theatre meetings 2014-2018

Identity, renewal and declination of all the supports each year for an amateur theatre festival.

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Sophie Foucher

Midwife

One of the challenges of this work has been to highlight the scope of the practice's services, which are not limited to pregnancy management, but also include gynecological monitoring, prevention and contraceptive prescription.

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HarfangLab

Real-time analysis of endpoints to detect and neutralise invisible cyber attacks.

A French cybersecurity start-up reconsiders and recasts its identity.

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Dr Baudin-Josseaume

Orthodontic Global Approach

Patient awareness and pedagogical approach as foundations of identity principles.

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Smile labo

With a smile, we can...

How to down play surgical!

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HÅD

Hospitalization at Home: "You are here at home"!

To distinguish this document and make it a tool for the hospital, we imagined it didactic by proposing a minimalist solution, with positive and simple contents first.

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MJC Cherbourg

House of Youth and Culture

-

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COHDA

marketing studies and recommendations

Identity system and various applications

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AUBERT

Artisan painter

Identity design, products and branding

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FRANCE MAISON BOIS

Builder of wooden houses and buildings

Convince their clients of their technical mastery and seriousness in the construction of their wooden house, while being clearly distinguishable from their competitors.

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JFF

Pâstry Chef

On the occasion of the opening of a new boutique in Neuilly-sur-Seine, the pastry chef Jean-François Foucher asked us to rethink the principles underlying the JFF brand within a set of constraints, notably ecological.

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Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

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Sylvie Royer

Architecture & Functionalism

Whether of form or substance, the elements of this set are organized to characterize the firm: a serious team and a source of proposals, both creative and appropriate to the contexts.

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Christian de Longcamp

The oyster tree

Christian de Longcamp has designed a display that magnifies the oyster, "the oyster tree". Our work consisted in presenting this object while creating the basis of a visual identity that accompanies the oyster farmer's production.

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Ils se jettent à l'eau...

Wedding card and other printed matter...

We chose the fin and all the symbolism that goes with : stability and direction to accelerate, choose a common and desired trajectory. The fin is marriage, that kind of detail that is not seen but that changes everything.

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Dr Panassier & Vago

Dental Surgeons

Between conventional care and implantology, a dental practice by the sea makes its patients aware of the fragility and care that our teeth deserve.

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Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

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EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

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CHPC

Cotentin Public Hospital

Identity redesign

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ROYER ARCHITECTES

Identity redesign

An architectural firm signs the rigor and customization that characterizes it by a precise and efficient timeless identity.

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EMC2

Business intelligence & entrepreneurial support

The firm stands out for its systemic approach to problems and its continuous work to improve and find solutions, without compromising the rigor that characterizes its business and supports its functions delegated by institutions.

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VXL

New Year — greeting card

A greeting card to accompany the new name of the Paris Notary's Office: verbal and graphic games...

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SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

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Direction interrégionale des services pénitentiaires secteur Grand Ouest

Promotion of hygiene in the prison environment

-

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BERTAGNOLIO

A graphic identity for a company specialized in construction and finishing works

In order to respond to major markets, the Helia group tasked us to recast the BERTAGNOLIO identity, and to point its relationship with the other companies of the group (for example FRANCE MAISON BOIS).

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SEKOIA.IO

A European cybersecurity vendor whose mission is to develop the best protection capabilities against cyber attacks.

Identity system and various applications for a scale-up publisher of SAAS-type services (software as a service).

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French Air Force

Airworthiness Poster Campaign

‍A new poster series responding to very specific issues that relate to the functions depending on the qualifications, the related decisions, or where to find some information ... These messages are addressed to all aircraft mechanics.

Open the project

Les téméraires

Amateur theatre meetings 2019

The festival renews the style of illustration on which its identity is based: risk-taking remains the guiding principle...

Open the project

LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

Open the project

Communauté Urbaine de Cherbourg

Aglomeration information

A document to promote the agglomeration — a land of contrasts, full of vitality.

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Packaging

The packaging is so significant that it sometimes erases the use value of the product that it "conditions" more than it protects. Initially adapted to the distribution channels, the pack is an effector on the buyer before, during and after the acquisition.
Today, questioned in this drift and on its impacts, the pack must forget its habits to focus intelligently on its primary role and its contextualized functions - the "greener" pack is just a way of not changing anything! Its future can be more ambitious, adjusting to the needs and opportunities of smaller scales and above all far from standards.

EMC2

Business intelligence & entrepreneurial support

The firm stands out for its systemic approach to problems and its continuous work to improve and find solutions, without compromising the rigor that characterizes its business and supports its functions delegated by institutions.

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Médiathèque Marin-Marie

Community of Communes of Saint-Hilaire-de-Harcouët

-

Open the project

LEFER

Carpentry | Framework | Space fittings

Redesign of the identity of a regional family business.

Open the project

EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

Open the project

Eneten

Business & Stakes

We worked on definition of the name, the identity system and the stationnery.

Open the project

COHDA

marketing studies and recommendations

Identity system and various applications

Open the project

Barneville-Carteret

Summmmmmmmer Hours

How can a city be considered as a young, sporty, and busy little town by the sea, in a way to attract families with kids looking for activities, and young people from the cities nearby for good time ?

Open the project

SEKOIA

Cyber Security

To distinguish and characterize SEKOIA's challenges of a volatile, complex and ambiguous world, we chose to base on the convictions and the long-term vision, far from the images expected of a futuristic technology or of a world beset on all sides.

Open the project

CAPERENNE

Associated notaries

Naming, global design.

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Wayfinding & Space Design

The definition of a sales and service area aims to purposefully direct the experience offered to consumers in the act of purchase, just as a workspace aims to put its users in the best position to be efficient, motivated and protected. The place is approached as much from the point of view of its identity functions as from the point of view of its structural and operational functions for the optimization of production and service, the highlighting of products and the perception of the value and qualities of the entity and the framework it offers.

Rosette Audition

Interior design

-

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BARJU

(Almost) traditional restaurant

The operational constraints of the restaurant as a starting point for the identity project and the redesign of the space

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JFF

Pâstry Chef

On the occasion of the opening of a new boutique in Neuilly-sur-Seine, the pastry chef Jean-François Foucher asked us to rethink the principles underlying the JFF brand within a set of constraints, notably ecological.

Open the project

EFINOR

"TRANSFORMING MATTER"

Redesign of the group's identity to access a new typology of markets, and to unify the different subsidiaries in the same development dynamic.

Open the project

EFINOR

Wayfinding

Identity functions of the new building in the spotlight

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Pharmacie de la grande delle

An activist pharmacy

A militant neighbourhood pharmacy builds the basis for a strong and sincere bond with its customers.

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CHPC

Cotentin Public Hospital

Identity redesign

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Workshops

The goal of a workshop is proofing and stabilizing existing ideas or concepts of the participants. Fishing from a pool of questions, tools, and templates and benefitting from an exchange of experienced and creative mindset helps to orient and shape the project while reducing friction at an early stage. Throughout the workshop the human needs,  the technological feasibility and the economic viability will take an important position.

Design Thinking

Assistance in the form of a workshop

We offer workshops fitting to your needs and conditions to bring your project or idea forward. To know more about the price, duration and conditions, take a view to this project.

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here are contents for the curious, so

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